Byron Parnell - Sales book trade & wholesale accounts

Byron received a BA in Business Administration and Management from Pace University. Byron started out as a regional marketing manager at Paramount Publishing /Simon & Schuster. He then moved up to the Director of Sales and Marketing at Falcon Publishing where he increased sales from $2.4 million to $14 million from 1994 to 1998. Byron is responsible for developing annual budgets, managing in house and commissioned sales groups, and leading our publishing sales and marketing efforts. He has instructed as a guest speaker at Harvard Publishing School and Stanford Publishing School and also instructed at Book Expo of America. He brings over 20 years of experience in sales and marketing in the publishing industry.

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