How does a publisher get the book into book stores?

When a book is self-published through a big digital publisher (Authorhouse, iUniverse, Lulu, Xlibris), its distribution plan probably amounts to selling through Amazon.com -- and wherever you can get a few copies on a table or shelf.

If you have a website and good traffic, then you have another distribution outlet.

Some publishers distribute through warehouses including Ingram, Baker & Taylor, Brodart and other national distributors.

But the better choice is to use a small press or self-publishing company that has established a network for sales beyond these channels. A company with a national distributor has a sales team that distributes the publisher’s catalogue to buyers, chains, independent bookstores, and libraries. Sea Hill Press has this type of sales network.

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