Marketing Healthcare Services to Employers:
Strategies and Tactics
• Strategies and Tactics to Grow any Service Line
• Complete Guide for Providing Integrated Services
• 52-week Blueprint for Success
This book draws from the author’s 30 years of focus on employer provider healthcare. The author offers his highly valued experience and insight to healthcare organizations that want to use modern strategies and tactics to reach out to the community through employers.
Offering hundreds of sales/marketing strategies and tactics, and provides a detailed actios for any sales person to follow. Appropriate for all sales and marketing professionals, occupational health operatives, physicians, senior executives, and urgent care clinic owners. It is intended as a sales and marketing guide to assist any service in attaining greater market share and higher community visibility.
“ . . . experiences, stories, tools, and inspiration in this book cannot be overvalued. Assessments, action plans, insights, and simple truths. . . . ”
—Lou Ellen Horwitz, MA, Executive Director,
Urgent Care Association of America (UCAOA)
“ . . . indispensable ‘how to’ guide on marketing and selling healthcare services to employers.”
—Kay N. Campbell, EdD, RN-C, COHN-S, FAAOHN, Executive Director,
American Association of Occupational Health Nurses (AAOHN)
About The Author
Frank H. Leone, MBA, MPH, is the founder and President of RYAN Associates. Since its founding in 1985, RYAN Associates has specialized in the employer-healthcare provider relationship,completed more than seven hundred consulting engagements in forty-nine states, and provided several hundred educational conferences, seminars, training programs, and webinars. He also serves as Executive Director of the 1,800-member National Association of Occupational Health Professionals (NAOHP), founded in 1990. Mr. Leone is a frequent featured speaker at national meetings and conferences. His annual three-day sales and marketing training program has been a staple of the industry since 1988. Mr. Leone is a graduate of Vanderbilt University, holds an MBA in Marketing from Babson College, and an MPH in Health Administration/Health Education from UCLA. He resides in Santa Barbara, California.